TCS Toronto Waterfront Marathon Generates $50.3M in Local Economic Impact, Uniting Global Runners

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TORONTO, ON (April 10, 2025) – The TCS Toronto Waterfront Marathon is pleased to announce their 2024 Economic Impact Study, which reinforces the role of major events in positioning Toronto as a world-class city and a hub of homegrown tourism. The TCS Toronto Waterfront Marathon generated $50.3 million in economic impact for the City of Toronto, $56.3 million in Ontario economic activity, and welcomed tens of thousands of visitors from across Canada and around the world.

The race is Canada’s largest marathon, and highlights how Canada’s identity as a global community is reflected in its local events by fostering inclusivity, collaboration, and sustainability initiatives. With over 30,000 participants and 150,000 spectators, the race weekend filled hotels, restaurants, and businesses across the city, proving that major Canadian events remain a powerful draw for both domestic and international travelers. The marathon contributed $23.2 million to the city’s GDP and supported 349 jobs in 2024 alone, a testament to the lasting impact of investing in events that celebrate our communities. 

“Canada has always been a meeting place of cultures, and our marathon embodies that spirit through the strong community built by our participants. Racers from over 70 countries come together bringing their stories, families, and energy to our city, all united in the spirit of sport and philanthropy” said Charlotte Brookes, Canada Running Series. “This event is proof that local tourism is thriving, and that our global connections strengthen us at home.”

2024’s marathon brought in over 66,000 out-of-town visitors, accounting for nearly one tenth of the total tourism in Toronto that month, with 60% indicating the event as the sole reason for their travel. With 83% of visitors staying overnight, and aggregate visitor spending reaching $30 million, the event bolsters local businesses, accommodations, restaurants and more with the economic boost. 

“As a proud partner of the TCS Toronto Waterfront Marathon, we are thrilled to see the positive economic benefits this race has on the city,” said Soumen Roy, Executive Director and Country Head, Canada, TCS. “The impact that this marathon has made is a testament to the power of sport in uniting communities and fueling growth; showcasing what can be achieved when we come together.”

The TCS Toronto Waterfront Marathon is a symbol of unity and purpose beyond its economic impact. In 2024, it raised $2.5 million for local charities, achieved Evergreen Certification from the Council for Responsible Sport for its sustainability efforts, upheld its World Athletics Elite Label status and became Canada’s largest marathon, securing its place among the top marathons in the world. The world class race energizes and unites the city through sport every year, bringing together not just the running community, but a global one as well. As Canada continues to define its place on the global stage, events like the TCS Toronto Waterfront Marathon remind us that our strength lies in our diversity, and our economy flourishes when we celebrate it. 

The 2025 TCS Toronto Waterfront Marathon, set to take place October 18-19, has already seen record numbers in early registration with projections for the highest race attendance yet. The 2025 race is gearing up for even bigger and better, with race organizers Canada Running Series taking more strategic steps to keep the community moving. With organizers working toward expanded public transportation options for participants and enhancing race accessibility, this year’s record numbers are sure to bring the community together and make an even greater economic impact on the region. 

See how the TCS Toronto Waterfront Marathon is contributing to Toronto’s local economy in the full 2024 Economic Impact Report

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About the TCS Toronto Waterfront Marathon

The TCS Toronto Waterfront Marathon is Canada’s premier running event and the grand finale of the Canada Running Series (CRS). It celebrated its 35th edition in 2024. Since 2017, the race has served as the Athletics Canada national marathon championship race and has doubled as the Olympic trials. Using innovation and organization as guiding principles, Canada Running Series stages great experiences for runners of all levels, from Canadian Olympians to recreational and charity participants. With a mission of “building community through the sport of running,” CRS is committed to making sport part of sustainable communities and the city-building process. To learn more about the TCS Toronto Waterfront Marathon, visit www.torontowaterfrontmarathon.com

About Tata Consultancy Services (TCS)

Tata Consultancy Services (TCS) (BSE: 532540, NSE: TCS) is a digital transformation and technology partner of choice for industry-leading organizations worldwide. Since its inception in 1968, TCS has upheld the highest standards of innovation, engineering excellence and customer service. Rooted in the heritage of the Tata Group, TCS is focused on creating long term value for its clients, its investors, its employees, and the community at large. With a highly skilled workforce of over 607,000 consultants in 55 countries and 180 service delivery centres across the world, the company has been recognized as a top employer in six continents. With the ability to rapidly apply and scale new technologies, the company has built long term partnerships with its clients – helping them emerge as perpetually adaptive enterprises. Many of these relationships have endured into decades and navigated every technology cycle, from mainframes in the 1970s to Artificial Intelligence today. TCS sponsors 14 of the world’s most prestigious marathons and endurance events, including the TCS New York City Marathon, TCS London Marathon and TCS Sydney Marathon with a focus on promoting health, sustainability, and community empowerment. TCS generated consolidated revenues of US $30 billion in the fiscal year ended March 31, 2025.  For more information, visit www.tcs.com 

MEDIA CONTACT:

Laurel Bury 

Sutherland Corporation

laurel@sutherlandcorp.ca

2025 TCS Toronto Waterfront Marathon Welcomes Voltaren as Topical Pain Relief Partner

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TORONTO, ON (March 11, 2025) – Canada Running Series is excited to announce that Voltaren will be joining the 2025 TCS Toronto Waterfront Marathon. This new partnership will see Voltaren provide runners with additional resources to help them stay active and perform at their best.

Their commitment to restoring the joy of movement makes them the perfect partner to support runners, walkers and wheelchair participants throughout their marathon journey. Whether it’s a sprain, strain, or muscle pain, Voltaren can help participants get back on their feet by relieving pain from sports injuries and sore muscles.

“Voltaren shares our dedication to sport and building community,” said Charlotte Brookes, National Event Director for Canada Running Series. “They’ll be there to support runners through the ups and downs of training, helping them to keep moving. We’re thrilled to have them onboard!”

“We understand the importance of movement in maintaining a healthy and happy life, and how pain can get in the way,” said Syed Zeeshan Shams, Head of Marketing for Haleon Canada, makers of Voltaren, “What could be more motivating for getting people back to their active selves than a scenic waterfront run? We’re pleased to be a 2025 Toronto Waterfront Marathon partner.”

Participants in the TCS Toronto Waterfront Marathon can look forward to enhanced race support, with a warm-up before the event and a recovery area in Nathan Phillips Square.

This year’s event weekend will take place October 17-19, 2025. To learn more and to register, visit torontowaterfrontmarathon.com

*To be sure this product is for you, always read and follow the label.

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About the TCS Toronto Waterfront Marathon

The TCS Toronto Waterfront Marathon is Canada’s largest marathon and premier running event, and the grand finale of the Canada Running Series (CRS). Since 2017, the race has served as the Athletics Canada national marathon championship race and is a World Athletics Elite Label. Using innovation and organization as guiding principles, Canada Running Series stages great experiences for runners of all levels, from Canadian Olympians to recreational and charity participants. With a mission of “building community through the sport of running,” CRS is committed to making sport part of sustainable communities and the city-building process.

To learn more about the TCS Toronto Waterfront Marathon, visit www.torontowaterfrontmarathon.com.

About Haleon

Haleon (LSE / NYSE: HLN) is a global leader in consumer health, with a purpose to deliver better everyday health with humanity. Haleon’s product portfolio spans five major categories – Oral Health, Pain Relief, Respiratory Health, Digestive Health and Other, and Vitamins, Minerals and Supplements (VMS). Its long-standing brands – such as Advil, Sensodyne, Voltaren, NeoCitran, Polident, and Centrum – are built on trusted science, innovation and deep human understanding.

MEDIA CONTACT:

Ian Cater, Canada Running Series

media@canadarunningseries.com

2024 TCS Toronto Waterfront Marathon Achieves Evergreen Certification for Sustainability Excellence

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TORONTO, ON (March 5, 2025) – The 2024 TCS Toronto Waterfront Marathon has officially been awarded Evergreen Certification by the Council for Responsible Sport for the second time, reflecting the event’s ongoing commitment to environmental responsibility and its leadership in sustainable race management. This milestone places Canada’s largest marathon in the same sustainability category as the Bank of America Chicago Marathon, which is widely recognized for its environmental certifications and green initiatives. 

As part of the event’s growing list of environmental initiatives, the 2024 TCS Toronto Waterfront Marathon has achieved zero waste status, with over 90% of event-related waste diverted from landfill. To achieve this goal, race organizers ensured waste reduction and diversion measures were in place through all stages of race planning and implementation, including sending almost 4,000 kg of organic waste to a commercial composting facility to ensure its proper disposal.  Additionally, nearly 2,000 kg of discarded clothing was donated to local charities, while 3,769 kg of leftover food was redirected to local food programs to help address local food insecurity. The marathon also transformed 150 kg of heat sheets into a park bench through their partnership with Green Event Ninjas and GreenWell Plastics. The bench will be donated to a local community space for use by the public.  

“Canada Running Series is dedicated to putting on premier running events that leave a meaningful impact beyond race day, and our hope is that with this Evergreen Certification, the marathon can set a benchmark for responsible event management while demonstrating that large-scale races can be both high-performance and low-impact,” said Charlotte Brookes, Race Director of Canada Running Series. 

Environmentally conscious decisions are carefully considered through all facets of the event, from selecting sustainable venues, such as the Leadership in Energy and Environmental Design (LEED) certified Enercare Centre at Exhibition Place to host the TCS Toronto Waterfront Marathon Expo, down to the implementation of policies banning all single-use plastic water bottles. The event sourced local produce for the 5K race, such as apples from an Ontario-based farm in Newcastle, to provide participants with fresh, locally grown food post-race. A plogging event was also held along the Martin Goodman Trail ahead of the marathon in partnership with Trans Canada Trail, directly combining running with environmental stewardship to create lasting impacts beyond the race itself. 

The marathon’s 2024 edition marked the introduction of the Green Bib Program, allowing participants to forgo receiving a race shirt and medal in favor of a donation to sustainability focused charities. In its inaugural year, 6.7% of participants opted in, raising over $20,000 for Trees for Life and Trans Canada Trail through the Green Bib Program, and contributing to the $72,000 raised across all Canada Running Series races in 2024.

“Sustainability has always been a major focus for TCS, and we are proud to work with Canada Running Series to implement innovative solutions to create a greener event,” said Soumen Roy, Executive Director and Country Head, TCS Canada. “When we became the title sponsor of the event, we pledged 32,000 person-hours to set a new standard for environmentally responsible racing. It has been incredible to witness how much the TCS Toronto Waterfront Marathon has been able to accomplish on this front.”

“Sustainability is just one way we aim to show the TCS Toronto Waterfront Marathon’s broader commitment to positive community impact, and we are proud to lead the way in environmental responsibility while also championing inclusivity and engagement in sport,” continued Brookes. “The Women’s Training Program and Women’s Panel continue to promote gender equity in the sport, and our Athletes With Disabilities (AWD) Program works toward accessibility for all. We are dedicated to making a meaningful difference for both runners and the city we call home.”

As the TCS Toronto Waterfront Marathon continues to evolve, it remains dedicated to balancing elite competition with environmental and social responsibility. With the 2024 Evergreen Certification now secured, race organizers look ahead to further innovations that will enhance sustainability, inclusivity, and community engagement in the years to come. This year’s event weekend will take place October 18-19, 2025.

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About the TCS Toronto Waterfront Marathon

The TCS Toronto Waterfront Marathon is Canada’s premier running event and the grand finale of the Canada Running Series (CRS). It celebrated its 35th edition in 2024. Since 2017, the race has served as the Athletics Canada national marathon championship race and has doubled as the Olympic trials. Using innovation and organization as guiding principles, Canada Running Series stages great experiences for runners of all levels, from Canadian Olympians to recreational and charity participants. With a mission of “building community through the sport of running,” CRS is committed to making sport part of sustainable communities and the city-building process. 

To learn more about the TCS Toronto Waterfront Marathon, visit www.torontowaterfrontmarathon.com

About Tata Consultancy Services (TCS)

Tata Consultancy Services is an IT services, consulting and business solutions organization that has been partnering with many of the world’s largest businesses in their transformation journeys for over 65 years. Its consulting-led, cognitive powered, portfolio of business, technology and engineering services and solutions is delivered through its unique Location Independent Agile™ delivery model, recognized as a benchmark of excellence in software development. 

As part of the Tata group, India’s largest multinational business group, TCS has over 607,000 of the world’s best-trained consultants in 55 countries. The company generated consolidated revenues of US $29 billion in the fiscal year ended March 31, 2024, and is listed on the BSE and NSE in India. TCS’ proactive stance on climate change and award-winning work with communities across the world have earned it a place in leading sustainability indices such as the mSCI Global Sustainability Index and the FTSE4Good Emerging Index. For more information, visit www.tcs.com

 

MEDIA CONTACT:

Laurel Bury, Sutherland Corporation

laurel@sutherlandcorp.ca

Top 5 Sustainability Efforts for the 2024 TCS Toronto Waterfront Marathon

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The TCS Toronto Waterfront Marathon is not just about running—it’s about creating a lasting impact on our environment as well. For the 2024 race, we’ve doubled down on our commitment to sustainability, introducing a variety of initiatives designed to reduce our footprint and engage the community in meaningful action. Whether you’re racing for the planet or cheering from the sidelines, these efforts are designed to help everyone contribute to a greener future.
Here are our top five sustainability initiatives for 2024:

1. Sustainability Scorecard: Calculate Your Impact

Returning this year, participants can track and understand their environmental impact through our Sustainability Scorecard found in the Official Race App. Powered by Tata Consultancy Services (TCS), the scorecard allows runners to calculate their carbon footprint based on travel, apparel choices, and more. This feature encourages participants to make greener decisions, whether it’s choosing eco-friendly transportation options or minimizing waste. It’s a small but important step toward making each runner aware of their individual contribution to a sustainable future.


2. Green Bib Registration Option

In an effort to minimize waste, we’ve introduced a Green Bib registration option. By opting for this eco-friendly choice, participants can choose to forego receiving a race shirt and medal. This is perfect for those who want to enjoy the marathon while being mindful of excess materials. Not only does this reduce the production of items, but it also aligns with a growing trend in sustainable racing, allowing runners to celebrate their participation while helping the planet.


3. 100% Recycled Medals

For 2024, our finisher medals will be crafted from 100% recycled content. These sustainable medals symbolize not just your achievement, but our shared commitment to reducing the environmental impact of our event. By using recycled materials, we cut down on the need for new resources, making each medal a symbol of both personal and planetary triumph.


4. Plogging Event: Clean Up While You Run

In collaboration with sustainability advocate Tina Muir and Trans Canada Trail, we’re hosting a Plogging Event on Friday, October 18th at 12:30 PM, starting from the race expo. Plogging combines jogging with litter collection, offering runners the chance to give back to the community by keeping the marathon route clean. This event is a fantastic way to engage with fellow participants, make a tangible difference, and have some pre-race fun. Tag along with us and help Toronto shine a little brighter!


5. Donate Your Used Running Shoes and Gear

Got some gently-used running shoes or gear lying around? Bring them to the CRS Foundation Booth at the race expo! We’ve partnered with local organizations to ensure your donated items go to good use, providing much-needed apparel to communities in need. This is an easy and impactful way to support sustainability and help others while cleaning out your closet.


Bonus: Water Refill Stations

To reduce plastic waste, we’re excited to provide water refill stations at both pre- and post-race areas, as well as at water stations along the route. Participants are encouraged to bring their own reusable water bottles to stay hydrated while minimizing their environmental footprint. By opting for reusable containers, we’re collectively cutting down on the thousands of plastic bottles that would otherwise end up in landfills or oceans.


The 2024 TCS Toronto Waterfront Marathon is an event that celebrates not only the joy of running but also our commitment to protecting the environment. With these sustainability initiatives, we’re inviting everyone to join us in making a positive impact—one step, one race, one community at a time.

Ready to race with purpose? Let’s make this marathon the greenest yet! 🌱

Toronto’s Andrew Alexander to Debut at TCS Toronto Waterfront Marathon

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By Paul Gains

Organizers of the TCS Toronto Waterfront Marathon are once again excited about the upcoming marathon debut of a young Canadian runner.

The lure of winning a Canadian championship title – the national marathon championships being run concurrently with this World Athletics Elite Label race – has brought 25-year-old Andrew Alexander to the fight.

“I want to be the first Canadian to cross the line,” says the Toronto native. “I want to be at least one one-thousandth of a second ahead of the second Canadian. If the (fast) time comes with that I will be happy. But for the first marathon it’s just get this out and, if it goes well, focus on time chasing after that.”

Considering this graduate of Notre Dame University won the 2023 Canadian indoor 1,500m and 3,000m titles and then claimed the national 10,000m gold in May of this year, racing the marathon is one giant leap. Still, he has a lot of support for this challenge.

Coached by former Canadian 1,500m record holder, Dave Reid, and current Canadian 3,000m steeplechase record holder, Matt Hughes, that potential was clearly demonstrated when he won the 2023 TCS Toronto Waterfront Half Marathon in 62:44.

He has also run 10,000m on the track in 28:17.24, not world class, but encouraging for a marathon runner.

“Since I started working with them they said they thought my event would be the marathon as much as it’s painful to hear that,” he recalls with a laugh. “I thought there was no better time than now. I had completed the Olympics trials (1,500m) last summer and didn’t really have the result I was looking for. I haven’t done a marathon so let’s give this a go!”

“Toronto is as great a place as any other to start my marathon journey just because it’s home and I am familiar with it, and I have tons of people support. I am looking forward to it.”

With both Reid and Hughes often accompanying him on their bikes he has increased his training volume to around 160km a week. Whereas his longest run a year ago might be roughly 28 kilometres during this buildup for Toronto Waterfront he has added some Sunday runs of 40-43 kilometres.

“The big challenge has been getting used to the fluids and nutrition intake kind of taking it in right,” he reveals. “After the first few workouts while practicing nutrition I threw up immediately after.”

“I remember thinking to myself ‘Oh my God what have I signed up for? ’Practicing that over the last few weeks I have honed in on that and it’s going well.”

At the beginning of 2024 Reid and Hughes helped arrange a six-week altitude training camp in Flagstaff, Arizona for their athlete – his first experience at high altitude. Alexander stayed with the Under Armour Dark Sky Group and called it a ‘gut punch’ as the acclimation took some time. Still, he believes it helped lay a base for the upcoming season.

Alexander attended Neil McNeil High School in Scarborough, Ontario – an institution where the late comedian John Candy also studied – and while running for the school he earned a place on Canada’s team for the 2017 World Cross Country Championships in Kampala, Uganda.

After he had won the Ontario High School championships (OFSAA) for Neil McNeil he accepted a scholarship to Notre Dame University. Five years with the ‘Fighting Irish’ led to him coming home with a Bachelor’s degree in neuroscience and a Master’s in Business Management. For the moment he is focusing on his running career and has temporarily delayed a career that would utilize his education. Working part time in a specialty running store together with an online apparel store provides income.

Turning his attention once again to the TCS Toronto Waterfront Marathon he eventually concedes having thought of a time goal for his debut – a couple of minutes on either side of 2 hours 10 minutes would be sufficient he says. But being a Canadian champion is the primary motivator.

“The national championship side of it definitely excites me,” he explains. “I have heard there is more depth on the Canadian side this year which I am super excited about. I just love the competition and competing against our Canadian guys.

Canadian International Justin Kent To Race TCS Toronto Waterfront Marathon

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By Paul Gains

While the international field for the 2024 TCS Toronto Waterfront Marathon has rarely been stronger the number of elite Canadian entries continues to grow. Justin Kent, who represented Canada at the 2023 World Championships in Budapest, has now added his name to the medal contenders for this Canadian Championships which are run concurrently within this World Athletics Elite Label race.

Kent says he has prepared well and is looking to beat his personal best time of 2:13:07, recorded while finishing 10th in the 2023 Prague Marathon. That race led to his call-up for a place on Canada’s 2023 World Championships team with his long-time training partner, Ben Preisner (2:08:58 personal best).

“Budapest was definitely a memorable experience,” Kent remembers, “Having my team-mate Ben there, and we ran kind of side by side which was really cool. It was pretty special. You get to wear that Canadian singlet longer than in any other event. It was awesome.”

“It was hot so Ben and I had pretty strict orders to run conservatively the first half then swallow up as many bodies as we could in the second half. I still have this sensation of us – it felt like we just hopped into the race that last ten kilometres as we were going by guys that were just zombies because they were so depleted. We were like 80th at halfway and we ended up 27th (Preisner) and 29th.”

Preisner will be in Toronto alongside his friend as he has offered pacemaking duties. The pair will no doubt bring that common sense approach to the race taking the weather conditions into account. During this buildup Kent has been encouraged by the fact both coach Richard Lee and Preisner have seen workouts that indicate Kent is more than capable of running around 2:10.

Only nine Canadians have gone under 2:11 and just four have beaten the 2:10 barrier.

“I don’t necessarily want to get ahead of myself. I have definitely learned the hard way of being too ambitious,” Kent says. But I know, definitely, I am the fittest I have ever been. It depends on the weather and the pacing.”

“There is a pace group (going for) 2:10 I’d like to be maybe a little bit quicker the first half and see what I can do that would set me up well to run in the 2:10’s. That’s easier said than done.”

Kent will also be accompanied in Toronto by his wife of two years, 800m runner Lindsey Butterworth, who represented Canada at the 2022 Commonwealth Games and the 2021 Tokyo Olympics, and their four-month-old daughter, Willa.

With a family to support Kent continues to do coaching work with Mile2Marathon which he views as a chance to connect to the running community. His main source of income, however, is working as a marketing specialist for a Vancouver-based startup company called Stoko, which manufactures supportive apparel used to overcome injuries.

“I am in the office four days a week. They are flexible with my hours to get my training in or sneak out early to get my training in,” he explains. “I have been with the company for just coming up to a year.”

Meanwhile Butterworth is on maternity leave from her job as a community health specialist for Fraser Health Authority. She is back running and will, in fact, compete in the Toronto Waterfront 5km.

As for his objectives with this year’s Toronto Waterfront Marathon, Kent recognizes that a national championship offers bonus World Athletics points used in the qualification for next year’s World Championships in Tokyo. The automatic qualifying standard in the men’s marathon has been lowered to 2:06:30

“Definitely I think with the new standard of 2:06:30 a lot of guys are going to be trying to get bonus points at races,” he concedes. “I think that is more my aim this whole build is to win a national championship. I think the (fast) time will come with that.”

“I haven’t thought too much beyond October 20th. I know if I can run well it would give me a great opportunity to make the team next year. But the main goal is still to come away with a national title or at least contend for one.”

Competitive Fields at 2024 Canadian Marathon Championships

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By Paul Gains

As the newly-appointed manager of the TCS Toronto Waterfront Marathon Elite Athlete Hospitality Program Reid Coolsaet brings much experience from his years as a world-class marathoner. Of course, it also helps that the Canada Running Series team has earned a solid reputation for taking care of the Canadian contingent as well as the international stars.

Winning a national championship earns World Athletics bonus points – something which Coolsaet was able to impress upon the entries – and, with the qualifying for the 2025 World Championships in Tokyo open, this is no small carrot.

Among those who have been drawn to Toronto Waterfront this year is Canadian women’s record holder, Natasha Wodak (2:23:12) who finished a credible 13th in the Tokyo Olympics. That was her second time as an Olympian. Despite all her success Wodak has never won the national marathon title.

“What we are thinking is that if I win, and run decently in Toronto, it’s really good points and I don’t need to run the (qualifying) standard,” she admits. “I then could possibly run a marathon in Japan in early March.”

Wodak turned 42 this year but continues to be an international-class performer. Further, she is an inspiration to others who are reaching the age when retirement is normally a consideration including 37-year-old Leslie Sexton. Indeed, Sexton ran her personal best this past January finishing 8th at the Houston Marathon in 2:28:14. That makes her the fifth fastest Canadian of all time.

“I will be looking to run a competitive time, something to maximize those Canadian championship points,” Sexton said last month, “but not necessarily going for a personal best this time. I will have to see how the training goes.”

Two years ago she and her partner and coach, Steve Weiler moved to Vancouver where he is the lead endurance and cross country coach at the University of British Columbia. Sexton coaches the post-secondary endurance runners outside the varsity program.

As a much sought out coach Coolsaet has a number of elite Canadians under his wing including Erin Mawhinney, who will make her debut in Toronto. At 28, this Hamilton, Ontario full-time, home and palliative care nurse was racing on the track last year but after winning the 2023 TCS Toronto Waterfront Half Marathon – which covers the first half of the full marathon – she is now ready to challenge herself over the full distance.

“I’d like to have a controlled race. I am hoping to be able to stick with a reasonable pace group and then hit 30k feeling I can respond to the people around me,” she says. I really don’t want to hit 30k in a massive deficit because I just think, for the first one, you don’t want to have a traumatizing experience. I think going out on the conservative side will probably be better.”

Anticipating the physical toll her first marathon might exact upon her Mawhinney has booked the day after the race off.

Other leading Canadian names are Rachel Hannah (2:32:09 pb) of Toronto, and Quebec’s Anne Marie Comeau. Hannah earned the 2015 Pan Am Games marathon bronze medal and was 3rd in the 2024 Ottawa Marathon while Comeau represented

Canada at the 2018 Winter Olympics in cross-country skiing. Distance running had been a huge part of her cross-country ski training but she is now absorbed in distance running.

A year ago she finished 11th in the TCS Toronto Waterfront Marathon (2:34:51) in what was her first serious marathon attempt. More recently she finished 3rd in the Canadian Half Marathon Championships in Winnipeg and also won the Montreal Half Marathon.

The men’s field is led by 31-year-old Tristan Woodfine whose personal best of 2:10:39, recorded in Houston earlier this year, makes him 7th fastest Canadian of all time – right behind his coach, Reid Coolsaet.

Woodfine is a quality runner who lives just outside Eganville, in Eastern Ontario. After graduating from the Ontario Health and Technology College, he has put his career as an emergency first responder on hold while pursuing his running objectives. A growing online coaching business helps pay the bills.

He has twice won the TCS Toronto Waterfront Half marathon. “I talked to Reid about trying to qualify for Tokyo 2025,” he reveals. “I have had a few sit-downs (with him). I’d get a fair amount of points with another good performance with a strong time. A solid finish in Toronto would put me in a good position.”

While Woodfine has twice gone under 2 hours 11 minutes and has a wealth of experience, Vancouver’s Justin Kent appears poised to step into that territory. His personal best of 2:13:07 – which came while finishing 10th in the 2023 Prague Marathon – is certainly not indicative of his potential. That Prague result earned him a place on Canada’s 2023 World Championship team. He finished 29th in his first World Championships.

Of the upcoming TCS Toronto Waterfront Marathon Kent exudes quiet confidence. “I don’t necessarily want to get ahead of myself. I have definitely learned the hard way of being too ambitious,” Kent says. “But I know, definitely, I am the fittest I have ever been. It depends on the weather and the pacing.”

“There is a pace group (going for) 2:10 I’d like to be maybe a little bit quicker the first half and see what I can do that would set me up to run in the 2:10’s.”

The youngest of the medal contenders, both 25 years of age, Vancouver’s Thomas Broatch and Andrew Alexander of Toronto, will be the subject of intense interest. The former is the defending Canadian champion having won here a year ago in his marathon debut. In January 2024 he finished 7th in Houston recording a new personal best of 2:11:54.

“I know the Toronto Waterfront course is pretty quick, the organization is great and they give us a good chance to run a fast time,” Broatch says. “So, I definitely would like to improve my Houston time. I think going under 2:11 and getting into that 2:10 club would be a pretty good result. I would be quite happy with that.”

Meanwhile, Alexander, who is jointly coached by former Canadian 1,500m record holder, Dave Reid and current Canadian 3,000m steeplechase record holder, Matt

Hughes, is excited about making his debut at TCS Toronto Waterfront Marathon. And he is also brimming with confidence.

“I want to be the first Canadian to cross the line,” Alexander declares boldly. “ I want to be at least one one-thousandth of a second ahead of the second Canadian. If the (fast) time comes with that I will be happy. But for the first marathon it’s just get this out and, if it goes well, focus on time-chasing after that.”

The winner of the Canadian Championship earns $8,000 and if he or she manages to get inside the top eight overall there is more prize money to be had. And of course, a fast time is amplified in terms of World Athletics points. The competition promises to be epic.

Erin Mawhinney To Debut at TCS Toronto Waterfront Marathon

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By Paul Gains

Racing the 42.2km marathon distance for the first time is sure to cause nerves. When Erin Mawhinney makes her debut at the TCS Toronto Waterfront Marathon October 20th though she will do so with the confidence of having experienced at least part of the course.

A year ago the now 28-year-old from Hamilton, Ontario won the TCS Toronto Waterfront Half Marathon which covers the first half of the World Athletics Elite Label race. More recently, in June 2024, she won the Under Armour Toronto 10K for the second consecutive year. It too covers a stretch of the Toronto Waterfront marathon course.

She admits to being ‘excited’ by the upcoming task.

“I won (the half marathon) last year which was kind of a surprise for me. So I got a taste of the course there,” she recalls.

“It was windy and there’s a part of the course where the marathoners and half marathoners separate. I remember thinking, ‘I don’t think I could ever do the full thing’. Apparently it’s fine, so we will see.”

Mawhinney laughs at her statement. Since that day she has increased her weekly training volume up to 190km. That is with the help of her coach, two-time Canadian Olympic marathoner Reid Coolsaet. Considering she was still running the occasional 1,500m on the track last year she is grateful for his advice.

The choice of Toronto Waterfront for her debut was a natural one being so close to her home. Also coach Coolsaet ran the race six times in his career and finished an incredible 3rd place in 2011.

“I am really excited,” she continues. “I have seen some of Reid’s other athletes approach (the marathon) and the training they have had to do to prepare. So, I got a sneak peak of what it will be like. I am excited to try the full thing.”

Besides being a world-class race the TCS Toronto Waterfront Marathon will once again serve as the Canadian Marathon Championships. As Reid Coolsaet has had a hand in helping put the Canadian field together she is aware of the strong competition she faces. Nevertheless, she intends to run cautiously.

“Anytime I get to run a Canadian championship, at any distance, is a great opportunity,” Mawhinney says. “This year it just so happened that it works out for people’s schedules that basically all of Canada’s top marathoners have chosen to sign up for Toronto. It hasn’t been like that in previous years.

“I’d like to have a controlled race. I am hoping to be able to stick with a reasonable pace group and then hit 30k feeling I can respond to the people around me. I really don’t want to hit 30k in a massive deficit because I just think, for the first one, you don’t want to have a traumatizing experience. I think going out on the conservative side will probably be better.”

An apparent expert in time management Mawhinney graduated from McMaster University’s Master of Nursing program in 2023 while making a name for herself in Canadian road racing simultaneously. Working full time has helped keep her life balanced. She doesn’t sit around waiting for her next workout.

“Right now I am working for a home healthcare company. I have taken on an additional role as a medication and IV specialist,” she explains. “Occasionally, I will work an overnight job at the hospital but my full-time job is this medication and IV specialist at the home healthcare company. Most of our clients are palliative care clients.”

The emotional stress of caring for patients in the last weeks or months of their lives counters the physical exertion of running such high volumes. But she laughs when asked if she is prepared for the aftermath of competing at the TCS Toronto Waterfront Marathon.

“Yes, I did anticipate having some problems walking the next day just based on how I felt after some 40k long runs,” she admits with a laugh. “I booked the morning off (after Toronto Waterfront) so I can hobble around painfully for that morning.”

Ethiopian Marathon Star Commits to TCS Toronto Waterfront Marathon

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By Paul Gains

Abdi Fufa will compete in the TCS Toronto Waterfront Marathon October 20th joining a large contingent of fellow Ethiopians on the trans Atlantic flight. Once again this is a World Athletics Elite Label race.

The 28 year-old has a personal best of 2:05:57 from the 2021 Sienna Marathon a time that will catch the attention of his competitors and perhaps cast him as a race favourite amongst the field.

More recently he finished 4th in the 2024 Dubai Marathon with a solid clocking of 2:06:23. It is no surprise, then, that Abdi aims to be on the Toronto Waterfront Marathon podium.

“My expectation in the Toronto Waterfront Marathon is to see myself on the podium,” he declares. “My (long term) goal is running well to support my family.”

Although he is married Abdi and his wife do not yet have children. In a country where the per capita annual income is a little over $1,000 the lure of Toronto Waterfront Marathon prize money – $20,000 to the winner – is immense.

The latest result in Dubai was a welcome sign that his injuries are behind him. Indeed, he didn’t compete at all in 2023.

“I had a calf injury which took me a long time to recover from,” he reveals. “But then I had continuous massage therapy and now I feel better.”

Abdi like many others grew up on a farm with his five brothers and four sisters. An elder brother enjoyed some success as a distance runner and the young Abdi took notice.

“My elder brother Imane Fufa was a good 10,000m runner and he is the one who inspired me,” he explains. “I saw him running during my childhood and so I started to run.”

After coming to the attention of the Ethiopian Athletics Federation he was selected to represent his country at the 2019 World Cross Country Championships in Aarhus, Denmark where he finished 15th. As the third Ethiopian finisher he helped Ethiopia to the team bronze medal.

These days he lives in Addis Ababa, Ethiopia’s capital, and for the past three years has been one of about thirty elite marathon runners training under legendary coach Gemedu Dedefo whose most notable charges are Tigest Assefa and Tamirat Tola.

Tigest smashed the women’s world record with a stunning 2:11:53 a year ago – before taking the Olympic silver medal in Paris – while Tamirat Tola, a last minute addition to the Ethiopian Olympic team, won the gold medal in the Paris Olympics.

It is Tamirat whose influence has proven most impactful upon Abdi. Striking Olympic gold in Paris and before that the 2022 world championship gold as he did in Eugene, Oregon led to grand celebrations amongst the group. The athletes speak of the respect and camaraderie amongst themselves.

Abdi Fufa says Tamirat’s success and the closeness “that we have in the team makes us have a team sprit. We saw Tamirat Tola’s achievement is because of his hard work and patience.”

The group will meet three times a week but each athlete follows a seven days a week program. The commitment is a constant element in Ethiopia’s success Abdi hopes to follow in the success of Tamirat Tola and continue to improve. Perhaps one day he can achieve success at the Olympics and World Championships and add to coach Gemedu’s list of exceptional athletes. The TCS Toronto Waterfront Marathon is the next step in that journey.

Navigating the TCS Toronto Waterfront Marathon Expo: A First-Timer’s Guide

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Attending the TCS Toronto Waterfront Marathon Expo can be as thrilling as the race itself. With no entry fee and open access to the public, the Expo transforms into a hub of excitement, offering an array of activities, learning opportunities, and shopping experiences for an estimated 29,000 participants and many more visitors.

Here’s what you need to know to make the most out of your first visit.

Race Kit Pickup

Location: Enercare Centre, Hall D, 100 Princes’ Blvd
Hours:

  • Friday, October 18, 2024: 10:00 am – 8:00 pm
  • Saturday, October 19, 2024: 10:00 am – 6:00 pm

Upon arrival, simply present your race confirmation and bib number to collect your race essentials. Alongside your bib, you’ll receive an exclusive race shirt (except those enrolled in the GREEN BIB program). Make sure to take the time to explore the rest of the expo!

Exhibitor Booths

  • Running Gear: Dive into a sea of the latest running gear and apparel offered by leading brands such as ASICS, adidas, Brooks Running, and more. Exclusive expo discounts are up for grabs!
  • Nutrition: Test and taste a variety of new nutrition products including sports drinks and energy gels.
  • Mindset Training: Stop by the Headset Sports booth to talk with mindset experts like Dr. Peter Papadogiannis for tips on mental race preparation.
  • CRS Foundation: Don’t miss out on a quick 15-minute massage at the CRS Foundation booth after making a donation.

Speaker Series

Engage with a lineup of expert speakers discussing a wide range of topics from training tips and injury prevention to race strategies and nutrition. It’s a perfect opportunity to gather last-minute advice and boost your confidence before race day.

Meet and Greets

  • Pace Bunnies: Familiarize yourself with the pace bunnies who will be available throughout the expo. They are great resources for discussing race day strategy.
  • Running Community: Connect with local running clubs and fellow marathon participants. Sharing stories and tips with fellow runners can enhance your race experience.

Photo Opportunities

  • Themed Backdrops: Don’t forget to capture the moment at various race-themed selfie stations and backdrops.
  • PhotoboothTO INSTAPOD: Make memories with instant photo prints to take home as a keepsake.

Charity and Information Booths

  • Charity Partners: Learn more about the marathon’s charity partners and see how your participation is making a difference.
  • Race Information: If you have any last-minute questions about the race day, the information booths are your go-to resource.
  • Explore Toronto: Collect a city map and get recommendations on dining, shopping, and sightseeing around Toronto.

The TCS Toronto Waterfront Marathon Expo is more than just a race kit pickup location—it’s a cornerstone of the marathon experience, offering a vibrant mix of activities that cater to both seasoned marathoners and first-timers. Whether you’re there to learn, shop, or simply soak in the marathon spirit, the Expo promises to be an enriching part of your race weekend. So come prepared, engage with the community, and most importantly, enjoy every moment as you gear up for the big day!