Expo Visitors
Whether you are running in the race or not, the TCS Toronto Waterfront Marathon Expo is one of the best free events in the running year! Don’t forget the show is free so feel free to bring your family, friends and all your running companions to check out all the cool new gear, nutrition and fitness products Canada has to offer!
Dates: Friday October 16, 10:00 a.m. – 8:00 p.m.
Saturday October 17, 10:00 a.m. – 6:00 p.m.
Location: Better Living Centre, 195 Princes’ Blvd
Please note, last admission to the expo to pickup your race kit will be at 30 minutes before the expo closes each day. Thank you for your cooperation and plan to get to the Expo early!
RACE KIT PICKUP
For information about Race Kit Pickup, please visit our Race Weekend Page.
Getting There & Parking
If you are DRIVING to the Expo we strongly recommend you:
- Park in Lot 854:
- Friday October 16
- 7:00am to 3:00pm: $15
- After 5:00pm: $32
- Saturday October 17
-
- 7:00am to 2:00pm: $15
- After 2:00pm: $32
-
- Friday October 16
- If that parking is unavailable, park in the Green P lots in the surrounding area.
- Come to the Expo on Friday, October 16 to pick up your race kit when it is less busy
Note: Exhibition Place will be charging for parking on Friday and Saturday during expo hours.
For more affordable options we recommend:
- Take the TTC to the Better Living Centre located at 195 Princes’ Blvd
- Plan your route with the TTC TRIP PLANNER app
Park in a Green P lot or street parking in the area at hourly rates ($2-$3 per hour at surrounding Green P lots).
Speaker Series Schedule
Activations
Race weekend starts here!
The TCS Toronto Waterfront Marathon Expo is packed with interactive experiences, giveaways, inspiration, and plenty of ways to get excited for the big day. Whether you’re a first-time marathoner, a seasoned veteran, or cheering from the sidelines, there’s something waiting for you all weekend long.
Get Your Own Rockie Plush
Bring home a little piece of race weekend! A limited quantity of Rockie plushies will be available at the Expo for just $24.99. They’re cute, collectible and sure to go quickly, so don’t wait!
Bingo Contest Is Back
Ready to explore the Expo and win some incredible prizes? Pick up your Bingo card at the entrance, visit the participating booths, collect your stamps, and drop your completed card off at the exit.
Then keep your fingers crossed! Winners will be contacted after the Expo.
Bingo Contest Prizes Include:
- Garmin watch
- One-year GoodLife membership
- ASICS shoes
- Shokz headphones
- $400 PERFECT Sports supplement prize pack
- 2026 Around The Bay race entry
- Endurance Event Productions Ltd. 2026 events — winner’s choice of race and distance: Georgina Marathon, Georgina Spring Fling, Oakville 21.1 or Kawartha Sun Run, plus a branded hoodie
- Nutraphase prize pack
- Terra Breads gift bag from Terra Granola, including granola and merchandise
- CBI Health prize pack
- Two PUMA Toronto Women’s Run Series entries for 2026
- Drop-In Session Pass to Altitude Athletic Training
- Several pairs of Marsquest Sunglasses
Soles4Souls Shoe Drive
Make your miles go even further! Bring your gently used shoes to the Expo and donate them to Soles4Souls to help people in need while keeping wearable shoes out of landfills. Find the Soles4Souls team at Booth 532.
Mindset Training with the Psyching Team
Back by popular demand! Whether you’re chasing a PB, running your first marathon, battling pre-race nerves, or making your comeback from injury, get personalized mental-performance tips from the pros.
HeadSet Sports and Dr. Peter Papadogiannis, Ph.D. will share proven strategies including goal setting, imagery, and self-talk—tailored to help you feel mentally ready for race day. Find Peter and the team at the HeadSet Sports Booth, 631.
Pre-Race Massage with Sutherland-Chan
Time to shake out those race-week jitters! Treat yourself to a pre-race massage and head into race day feeling refreshed.
- $15 for 15 minutes
- $30 for 30 minutes
Plus, 50% of all proceeds go to the Canada Running Series Foundation.
Magic Cheer Zone
Get ready to CHEER! Stop by Booth 241 with Katie Sin to pick up cheer signs and stickers and get ready to make some noise for your favourite runner. Kids can join the fun too, with drawing lessons and cheer-poster decorating.
Look out for running fortunes, giveaways, and a Best Cheer Sign Contest!
Signing Wall
Add your voice to the energy of race weekend! Leave an encouraging message, shout-out, or little piece of motivation for your fellow runners. Write it. Sign it. Share the inspiration.
SketchBot Booth
Want a one-of-a-kind race weekend keepsake? Visit Booth 241 and let SketchBot create a unique, running-themed sketch of you. Fun, original, and totally frame-worthy!
The Marathon Medal Display
Years of marathon history, all in one place. Take a walk through TCS Toronto Waterfront Marathon history and see every marathon medal dating back to 2000. From the early days to today, this incredible collection celebrates the runners, stories, and memories that have made this race what it is.
Find your medal. Relive your race. See how far we’ve come. And if this is your first marathon, take a look, you’re about to become part of the collection.
Find Your Run Crew!
Whether you train with a club, run with friends, represent a running store, or belong to a community that makes every kilometre better, come find your Run Crew on the Wall.
Spot your crew. Take a photo. Tag your people. Celebrate the community that gets you to the start line and carries you through every step.
Speaker Series
Get inspired before you hit the start line! Join us throughout the weekend for the official race preview plus inspiring talks and conversations featuring elite athletes, health experts, authors, and members of the running community.
Come for the information. Stay for the inspiration.
Course Map + Meet the Pacers Zone
Ready to make your race-day plan? Explore the full course map, get answers to your route questions, and meet the official pacers who can help you find the right group for your goals.
Know the course. Know your plan. Find your pace.
Official Merchandise at the ASICS & Running Room Booth
Race day deserves the right gear! Stop by the ASICS & Running Room Booth to shop exclusive TCS Toronto Waterfront Marathon merchandise, running essentials, and all the gear you need to make race weekend official.
Exhibitors List & Map
| Name | Booth |
| 21K COMUDE GDL ELECTROLIT | 511 |
| 2XU | 407 |
| Align Custom Fit | 331 |
| Altitude Athletic Training | 106 |
| Altra Running | 420 |
| Around the Bay 30K Road Race | 234 |
| ASICS/Running Room | |
| Athletic Brewing Co. | 127 |
| Athletics Canada | 212 |
| Athletics Ontario | 235 |
| Beck’s Broth | 129 |
| Bermuda Tourism Authority | 631 |
| Blue Mountain Resort | 343 |
| Brix | 140 |
| Canada Running Series | 622 |
| Canada Running Series Foundation | 135 |
| CanPrev | 105 |
| CELSIUS Energy Drinks | 532 |
| Chiquita | 520 |
| Chuck | 130 |
| Core Power | 512 |
| Costco | 634 |
| Endurance Event Productions | 402 |
| Express Heat Therapy | 333 |
| Flair Airlines | 430 |
| Floky Canada | 103 |
| Fresh Prep Foods Inc. | 321 |
| Garmin | 101 |
| Gerolsteiner Sparkling Mineral Water | 510 |
| GoodLife Fitness | 233 |
| Gruppo Nutrition | 340 |
| HeadSet Sports | 632 |
| Hornet Energy | 210 |
| Kintec: Footwear + Orthotics | 310 |
| Knee Drive Glide | 213 |
| Krono Nutrition | 222 |
| LASIK MD | 136 |
| Made with Local | 122 |
| Marsquest Inc. | 220 |
| Mighty Protein | 411 |
| Mitsoh | 139 |
| MO Sports | 232 |
| Movemate | 320 |
| NeuPath Centre for Pain & Spine | 225 |
| NRG Haus | 624 |
| Nutraphase | 341 |
| Oasis | 102 |
| Odyssey Medical | 137 |
| Ontario Turkey | 534 |
| Organic Traditions | 330 |
| Organika Health | 123 |
| Orso Activewear | 630 |
| PAIRR | 531 |
| Peloton | 401 |
| Pickle Juice | 224 |
| Po Athletic | 125 |
| Poulet Rouge | 126 |
| PRAISE ENDURANCE | 610 |
| Pressio | 514 |
| Protein Chefs | 214 |
| PUMA Toronto Women’s Run Series | 323 |
| Quirks Athletics | 410 |
| RaceDots | 230 |
| Recovery Room | 128 |
| Allies of Health and Beauty | 332 |
| Run for Women | 405 |
| Running Free Canada | 300 |
| RXBAR | 513 |
| Secret | 124 |
| Shokz | 121 |
| Skratch Labs | 633 |
| Soles4Souls Canda | 109 |
| STEIGEN | 400 |
| STOTT PILATES Studio | 138 |
| Subaru | 500 |
| SunPowerLED | 440 |
| Tamarack Ottawa Race Weekend | 620 |
| TCS | 200 |
| Terra Granola | 406 |
| The Running Physio | 412 |
| The Second City | 621 |
| The Vita Coco Company | 108 |
| Therabody | 441 |
| THERMEA SPA VILLAGE WHITBY | 600 |
| Topo Athletic | 533 |
| Ultimate Glucosamine® | 342 |
| Vitality Assurance Vacations | 530 |
| Voltaren | 211 |
| VR PRO Inc | 107 |