Sep 19 2024
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Running for Green!

By | Charity Challenge, Partnership, Sustainability | No Comments

What’s better than a long run on a beautiful day?  Well, not much unless of course, your run is helping to clean the air and to make life better for future generations.

Trees for Life is an environmental charity partnering with the Canada Running Series to support their goals of zero-waste and reducing the environmental impact of their races. Planting more trees with the support of CRS race participants makes sense. These trees help runners breathe easier by purifying and cooling the air and creating shade, among many other benefits.

Trees for Life is a national charity that helps communities achieve their urban tree planting and leafy canopy goals.  We aim to make Canada healthier by supporting tree planting where we live, work, and play. Each situation is unique, and we’re flexible so the help we provide may be with funding, advice, materials, or expertise.

We are grateful to the CRS community for their ongoing support.  2024 is our third year with CRS and we’re excited to have our biggest team the Acorns, registered for this October’s TCS Toronto Waterfront Marathon and 5K.  Our team members find inspiration in different ways: From battling cancer; to Guinness World Record attempts; to father-daughter bonding; and more!

This year’s Green Bib program and ongoing runner generosity means over $65,000 has been raised to date! These funds have supported the planting of over 33,000 trees and shrubs in Toronto’s watershed, including sites along and near the race route.  These plantings support biodiversity while protecting the Lake Ontario shoreline from climate impacts, plus the trees offset some of the carbon emissions generated by the race.

Thanks to everyone who is running with and for the Acorns; and those who have donated It’s great knowing our team is getting healthy by training for the race and so is the environment through the work we do.

Thanks for doing your part.  Every step you take is helping to raise funds for a great cause, and together, we are making a difference for our environment through sport!

May 10 2022
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Athletic Brewing Co. becomes joins the TCS Toronto Waterfront Marathon and Vancouver Half Marathon as NA Beer Partner

By | Partnership | No Comments

The leading non-alcoholic craft brewery will bring their popular non-alcoholic beers to the World-Renowned Races in 2022.

[May 10, 2022 – Toronto, CAN] – Canada Running Series (CRS) today announces its partnership with craft NA brewery, Athletic Brewing Company, as the official non-alcoholic beer partner of the TCS Toronto Waterfront Marathon, October 16th, and the Vancouver Half Marathon, June 26th. The new deal promises to bring some of Athletic Brewing Company’s flagship non-alcoholic beers to the finish lines of CRS’ two biggest races, allowing participants to celebrate their accomplishments without the risk of a hangover.  Participants will have a number of opportunities to try the beer in advance of their race, including at scheduled local training runs, through access to exclusive discounts, by attending the Toronto Waterfront Marathon Expo or by adding a pack to their purchase when they sign up for the race.

“We’re delighted to welcome Athletic Brewing Company to Canada Running Series,” said CRS President Alan Brookes. “Their commitment to sustainability, to innovation and excellence, and most especially to healthy lifestyles, make them a perfect partner in our continued quest to build community through running. Their award winning, non-alcoholic craft beers will greatly enhance our celebratory, post-race experience and are guaranteed to make our events even more tasty than before. Cheers to an Athletic!”

With standing global partnerships with IRONMAN and Spartan Race, Athletic Brewing Company has a deep-rooted commitment to the world of outdoor sport and adventure. Athletic Brewing Company, the leading non-alcoholic craft brewer in the U.S., has recently announced the 2022 submission period of its outdoors-focused give back program, Two for the Trails. As the largest donation program of its kind in the outdoors space, Athletic Brewing Company is pledging one million dollars to grantee winners and other partnerships of Two for the Trails in 2022. 

“Athletic Brewing Company is deeply committed to positively impacting our customers’ health, fitness, and happiness which makes this partnership a perfect fit with Canada Running Series”, said Athletic Brewing Company CEO, Bill Shufelt. “We can’t wait to get some Athletic brews in participant’s hands as they cross the finish line to celebrate their achievements on race day in both Toronto and Vancouver!”

Registration is open now for both events. The Vancouver Half Marathon is set for June 26, 2022, and the TCS Toronto Waterfront Marathon will take place on October 16, 2022. With hybrid events here for the foreseeable future, each event will offer all distances virtually as well.

For more information on Canada Running Series events, please visit www.canadarunningseries.com. 

For more information on Athletic Brewing Company, please visit: www.athleticbrewing.ca.

Press Contact: Jess Fiaschetti | Jess@OutsidePR.com | 415.565.9530

About Canada Running Series

Canada Running Series is Canada’s premier road race series, offering seven annual events nationwide. Since 2017, CRS’s flagship event, the TCS Toronto Waterfront Marathon, has served as the Athletics Canada National Marathon Championship race and has doubled as the Olympic trials. In 2021, CRS raised $4.8 million for 260 local charities through the Charity Challenge.

Using innovation and organization as guiding principles, Canada Running Series stages great experiences for runners of all levels, from Canadian Olympians to recreational and charity runners. With a mission of “building community through the sport of running,” CRS is committed to making sport part of sustainable communities and the city-building process.

About Athletic Brewing Company

Named as TIME’s “100 Most Influential Companies of 2022” as well as Fast Company Magazine’s “Brands That Matter” in 2021, Athletic Brewing Company is reimagining beer for the modern, active adult. Their great-tasting craft brews provide a refreshing taste of craft beer, without the alcohol or the hangover. With custom breweries on the east and west coasts, their lineup has earned accolades throughout the industry, even against full-strength beers, including the 2021 US Open Beer Awards Gold medal for Run Wild. Additionally, Athletic Brewing’s “Two for the Trails” initiative donates 2% of all sales to trail and park cleanups and maintenance. Plus, as a part of their IMPACT Program, 1% of revenue goes to non-profit organizations that support positive impact and opportunity from the ground up in their communities. Athletic Brewing’s full portfolio of flagships, seasonal, and specialty brews is available for purchase on its website, www.athleticbrewing.com, as well as the company’s hop-infused sparkling water, DayPack, and subscription offering – The Athletic Club.